Hey Yall,
Finally got the go ahead to start back in shows with a question-so dang excited!
Is it better to pack your booth with a lot of artwork well organized and spaced well or just replace pieces when they sell?
Thanks
Heather
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Replies
I think it depends on what your striving for. Some painters want to sell in volume and sell them cheap, therefore the walls are usually filled with art. My approach is opposite. Because I'm in galleries, I have to keep the prices the same. My cheapest painting is around $500 and up to $4,000. Because my art is in the higher price range, I like to keep them spaced out and make it look as if they were in a gallery.
I see you're a painter. This is a general rule.
Your artwork should be spaced so the pieces can breath. Visually, from a potential customer's prospective, they need to be able to concentrate on a single piece without being distracted by the pieces hanging around it.
But there are always exceptions from the rule and some artists can sell well with a booth filled with paintings, each touching each other.
Larry Berman
http://BermanGraphics.com
412-401-8100
I noticed from when doing shows before ALL the smaller pieces sell within the first 2 hours. It is tough to get $500 from a large piece. I usually paint a big piece that is red to get some distance wow, it does work to get their attention. I have seen packed booths and they give the client a little more to select from and buy 2 pieces with the same color.
I am thinking of a size and price point to move the work quickly but not to cheapen the work. The client is very selective and like all want something for nothing, but understand their pocketbook does most of the talking.
Does anyone use the 1/3rd ratio when hanging? Wall space, art, wall space, art ect.