Annette here from Downunder (Australia)! Hope this finds all my old friends well! I am still in the biz and I see your posts in my email and pop into the site but have turned into a lurker!
However, I need Stateside advice and here is the first place I thought I could ask :) You might recall I'm in a rural area here in Australia and most of my shows are within a few hours, they tend to the small rather than large size, and I've done well. But the combination of an ongoing drought (heading into our 2nd year) reducing spending dramatically in rural areas, AND getting older means I want to pull back on shows (except the very profitable ones or ones I love to do) and increase my online sales. To this end I've been beavering away through 2019 and sales online (via website and facebook) have increased, but are still small compared to in person sales.
While searching for information I came across the "Artist Marketing Formula" which appears to be solely about marketing on facebook for artists/artisans/craftspeople etc. As I already sell through FB I know it can work, and getting a 'playbook' of how to get FB to work for you rather than against you is appealing!
The program is by Dave Emmons from Vermont who makes hanging water gardens (blown glass I believe) and he sounds convincing, but the cost is fairly high at $1000USD ($1600AUD) and I am so resistant to paying for marketing especially when you still have to do it yourself!
So, I would love to know if anyone has done his program / heard of someone who has done the program and what they thought and if it was worth the $$?
Thanks in advance :)