Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Stone Arch Art Festival, Minneapolis, MN (Father's day weekend)

Just got back this morning, long drive for us - 13 hours.  This is a HUGE show, 250+ artists, several stages for live entertainment, food galore, wine/beer garden, you name it...they had it.  Set-up is Friday starting at 1pm, we showed up early, saw some other artists setting up, so we found our location and began our set-up.  No staff were on the grounds yet, but when they did get there, they didn't seem to mind.  We were done by 2, and the streets were just starting to get really busy with other artists, but seemed to be running smoothly.  There was ample parking for the artists, wide range of hotels, artist breakfast consisted of coffee, bottled water and muffins/fruit.  Both days we went to get coffee, they were out and not making more. We had a forcast of thunderstorms that night, rain for Saturday, and partly cloudy on Sunday.  The show is along the river in a very nice park setting with really nice restaurants and bars lining the street. The tents are all on the grassy area along the street with winding walkways, not in the street, but they do close off the street to traffic.  It opened at 10am and ran to 6pm both days.  We always open early, and by 8am, patrons were already walking the show.  It was pretty busy, had a lot of interest in my work...but people just didn't seem to want to pull the trigger.  I saw some packages walking out, mostly jewelry, prints and garden art.  When the rain came around 2pm on Saturday, we thought it would drive the patrons away, but they just pulled out umbrellas and ponchos and kept on walking.  I had 2 sales on Saturday, and thankfully one of them was for the biggest painting (5'x5') in my booth!

On Sunday, we opened our booth early again to a partly cloudy day, slight breeze, high of 75.  The patrons came out of the woodwork for the show! It was crazy busy, a river of people strolling the walkway, which was very large between booths, but trying to get them in your booth to look, let alone buy something, was nearly impossible.  I was amazed at the amount of people walking the show and not even glancing at the artwork! Hardly any merchandise was being carried out. No one around me was having a great show, a painter across from us had 3 originals stolen from her booth during the night, it was very disappointing. I didn't have any sales or interest on Sunday. 

Winners in category got their ribbons around 3pm on Sunday, I didn't even know I was judged, but I guess because the show is so large, the judges were anonymous patrons and didn't have time to stop and talk to everyone. Load-out had it's rules, breakdownd your tent, then get your vehicle.  Well, as usual, only about half the artists actually follow the rules. At 5:30, there was a line of artists in their vehicles waiting to get past the barrier to get a close spot to their tent.  They didn't let any vehicles in until after 6:30 b/c a patron blew out his knee and the ambulance had to be able to get in and out w/out artist traffic.  We opted to tear down and dolly our stuff to our trailer parked in the designated artist parking lot half a block away.  Worked out for us, we were on the road by 6:45. 

Views: 73

Comment by Sabrina Aughenbaugh on June 20, 2011 at 10:06pm

Hi Katie...thanks for taking time to send us this review.  Wish it would have been more profitable for you.  So happy you are home safe.  Best of luck with your next show.  

Sabrina (administrator)

Comment by Debbie Roberts on June 20, 2011 at 10:54pm
Thank you for this report!  Hopefully in the future (when I hope to eventually participate) people will be ready to spend some money.
Comment by Jill Flinn on June 21, 2011 at 8:22am

We had the same intrepid attendees in the rain, but reluctant buyers throughout our end of that show as well. Artists around us said people had actually narrowed their selections down to one piece, yet still wouldn't buy. We had an okay Sunday as new condo owners wanted work for their new walls, thankfully.

Another 'show' was the lightning display in the south sky as we drove home & into the storm.

Comment by Jacquelyn Morgan on June 21, 2011 at 9:11am
I prefer shows with less entertainment, especially when it comes to the beer and wine tent.  Maybe I'm selfish, but I want the attention to be focused on the artists.
Comment by geri a. wegner on June 21, 2011 at 10:31am

If a show is about art, it should be about art.  There should be food to encourage people to stay longer but, fuddy-duddy that I am, I don't see the need for drinking at an art festival that closes at five.  Appropriate music near the food vendors  can add a nice atmosphere but if the festival is a combo of music, food and art, the booth fees should be lower.    Charging a nominal fee to the attendees would net the promoter the same $$ but give the artists a break since they are no longer the sole focus of the festival.  

Hey Katie, see that you are doing Glencoe this year.  While you never know, this is a much better venue for your gorgeous work than the one I saw you at last year.

Comment by Tahmi DeSchepper on June 21, 2011 at 3:25pm
The show this year was a little down from when I did it last in 2009. It's a good medium show for me (made better by the fact that I have family up there and can actually see my dad on Father's Day!). But I too had the same experience on Sun. Lots of people - but it was really hard to get them to buy anything. Sat was really funny - thought the show would be over when the rain began but people there are tough! Actually had about $400 in sales during the worst of the downpour. Maybe it should have rained on Sun too - LOL!
Comment by Connie Mettler on June 21, 2011 at 6:44pm

Thanks for this report, Katie, full of pertinent details.

Here's a video of the event I found online:  http://kstp.com/article/stories/s2166399.shtml

Looks like a lot of younger people which can be good, a new audience, but maybe more interested in each other than the art??

Comment by katie balas on June 21, 2011 at 9:35pm

All walks of life were at this show, the people watching aspect of being an artist sitting in my 10'x10' space was very entertaining to say the least.  I just think the huge crowds were there for the food and entertainment more so than the art.  I say this b/c I watched the crowds flow down the aisle without even glancing from side-to-side to look at the art.  I had a few artists doing demonstrations by me, they had the crowds gather around their booths for a short time, but all left without purchasing a thing....they were there to be entertained.....at least that's how I saw it.  I have done a few of these types of shows now, and have finally decided they are just not for me. 

Comment by Jan Raven on June 22, 2011 at 9:23am

My booth was next to the artist (Kendra Baird) who had three paintings stolen (she won "Best Painting" award; don't know if the ribbon came with a check).  She did end up selling several pieces on Sunday.

 

I live in St. Paul and have enough experience with cool rainy days at shows in the Twin Cities to know that the rain does not send everyone indoors.  People here seem adept at navigating booths with their umbrellas.  I didn't have as many sales as I usually have at shows, but still managed to claw my way to "average," which for me is about 3K.

 

One more thing about this show, is that there are actually three or four distinct areas where booths are placed.  Katie, you and Tahmi and I were all in the business district of St. Anthony Main, which many patrons consider to be the full extent of the festival.  If you keep walking east, however, the show narrows down to a single line of booths that are right on the street facing the historic Pillsbury "A" mill, and then even further opens up again into Father Hennepin Park, where there are about 100 booths.  This park is right at the end of the Stone Arch bridge (and booths cost less at this end).  I've been down there and it seems to get less traffic.  People go to the main area (St. Anthony Main) and might get as far as the "A" mill, but it isn't terrifically clear that there is more to see, and so turn back.  There is also a new line of booths on the sidewalk that heads out to Waterpower Park, where the big entertainment stage is located.  I cannot imagine that sales are good there!

Comment by Char terBeest Kudla on June 22, 2011 at 1:43pm
Did you see on the FB page...they are considering adding Friday to the show...go to their FB page and voice your opinion......I say no to three days.

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