So far in my summer northeast swing, I've dodged a few meteorological bullets, and this week was no exception.  As was the case at Ocean City MD a few weeks ago, Friday's weather was brutal--about 2 inches of rain fell from Friday afternoon through midnight, but skies began clearing by the time artists arrived to begin setup.  This caused chalk-marking of the booth spaces to be delayed from Friday to early Sat. a.m., but promoter Marcy Boroff (of Renaissance Craftables) communicated this in a Friday-evening email, so there were no big surprises. 

 

It's tough for me to comment on all aspects of this show, so I'm hoping that others will fill in the blanks.  The reason: I applied to this long-running show  after the deadline (but immediately after several artists I had asked, raved about it).  I was initially wait-listed, with the explanation that construction on one of the streets that hosted the show was causing a scramble for additional spaces, and if they became available I'd be offered one.  Two weeks later, they were, and I was in. 

 

Setup, at least for the artists on the "extension", was a breeze.  Our booths were  the sidewalk, facing the buildings, not the street.  So although there was automobile traffic behind our booths all day, it also made streetside parking available, so we could unload and park right behind our booths. And as temperatures rose toward 90 degrees under clear skies, we were happy that tall shade trees and buildings cooled things off.  Folks in the main festival area, set up in the street without benefit of maple trees, were pretty much parboiled by 3 PM. 

The downside was that although the new spaces were along the same road (Kings Highway) as the main show, show goers had to cross a busy intersection to get to us, and there were no "More Art This Way!" type of signs to alert them to our existence.  So our group of 20 or so artists--who called ourselves "The Orphans"--had pretty light traffic on Saturday.

 

The show has unusual hours:  11-7 on Saturday, and noon to 5 on Sunday (although many artists opened as early as 10 AM on Day 2).  As the title of the show implies, this show is geared more toward crafters, and less toward fine artists, And although I saw some really nice work as I strolled about on  Sunday morning, overall the show quality was middle-of-the-road. 

 

On Sunday crowds picked up festival wide, and the good news is, they came prepared to buy.  Most of the folks with whom I spoke come to this show year after year.  One Sunday-night TV report cited a police estimate of 100,000 attendees, though I'll bet that one came from the Chamber of Commerce.  Nonetheless, crowds were definitely heavy; I tripled my sales from the previous day and wound up with sales well into four figures.  Marcy came by to introduce herself on Saturday and good-naturedly chided me to "get my app in on time next year."  Based on good results in the face of the layout challenges, I don't see any reason to book anywhere else.  I'd like to see what I could do on the "main drag" of this popular show. 

So, as I said: If you did the show on the main drag, your results may vary.  Let's hear some comments!

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  • Clever!  I don't have my O2 fans with me (they're home in FL cooling my house-sitter).  Might have to pick up a pair of them at Wal-mart down the street in NJ.  Thanks!
  • Thanks, Jim!
  • The Ryobi Lithium powered fans run about 5 hours on a battery. They don't project the air too far, but they work fairly well close up. The batteries are more expensive (2/$80) than the fans ($29.95). You also need a charger. Home Depot.
  • Thanks, Jacquelyn!  Really useful insights!
    How do you power the 2 fans running all day?  I just bought a power inverter and a new, energy efficient fan and it only gave me 2 hours before it died.
  • Nice to hear from you, Geoff. Good report. As you talked about the heat I remembered our amazement in Ann Arbor some years back. For 14 years we had the same space on a north/south running street, we broiled and went home with sunstroke it seemed. Then we moved to an east/west running street - voila! shade half the day. So here is a tip for summer shows, if you can get ahold of the layout and see if you can be on the south side of an east/west street. You'll be amazed!
  • Thanks, Megan, nice of you to write.  I'll be at Cooper River (in Cherry Hill) the end of the month, and Collingswood in mid-August (THAT should be a cool, comfortable one! haha).
  • I'm glad you had such a great show!  I did the show twice and had mixed results - in 2009 just over $1k and second time (last year) about 1/2 of that.  They upped the price this year by $40 (prices haven't been raised in years) and I decided not to try again.  I was on the side street and also benefited from shade and a breeze.  I spent the last 5 days at the Jersey Shore making no money, but enjoying the beaches.  Look forward to hearing about your other shows in the area!
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