It's a great question. And over the years I have always opted for a double booth for my own reasons.
It looks much more substantial which customers can assume , "Oh this is more impressive, this artist is more successful THEREFORE I'd better check it out."
I specialize in humor which at first blush always suffers from the Rodney Dangefield effect- "Don't get no respect". But once people catch on to what I have (sometimes it's the color that draws them in- sometimes it's my personality) they have to read every single title of every single piece.
That's because when there's humor involved, no one wants to miss out on a good laugh. So when they read every single title, they stay longer, the booth fills up more, it looks like "Hey it's crowded so it must be worthwhile checking out". And the longer they stay the better the chance of them buying something. Plus it gives me more time to address the entire group with information (our specials) and humor "No internal laughing allowed here folks!"
Does a double double my sales? no!. But it sure feels more like a gallery than a broom closet. Way back I had a single inline booth at a very busy show. People got trapped in there. I could not get in to talk to anyone and I vowed never again to have an inline booth. Other artists can do fine with it. I can't.
So it's a single corner or a double if I can afford it. Whew! There you are. I hope that helps some of you.
Jeff
Comments
If it's a smaller sized booth, say 10' X 8' or as in a recently seen application, 9' X 5', it's about NECESSARY. When the booth fees are really high, I hate to take the risk.