Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
Just returned from a super show in Rochester Hills, MI… the weather was so-so and the buying crowds were out in small numbers…The Paint Creek Center for the Arts staff and crew really did their jobs… all of the artists around us seemed to do fair to middling well with one glass artist doing much better than "well". The painter next to them said that she was told they did $15,000 on Saturday and $15,000 on Sunday. Of course the painter is French and has trouble with zeros, so it may have been $1500. Actually, I bet it was closer to $150. Still, not a bad take. And the painter had a couple of big sales on Friday night.
The rain pretty much held off after the Thursday afternoon setup, and the Friday night open was downright steamy. A few folks made money Friday night (the aforementioned painter), but most just sat around whining and snivelling about the lack of sales. Saturday was good for me, Sunday not so many sales. I did a couple of deliveries on Monday, to people that had come to Arts, Beats and Eats and followed up with me at the show in Rochester.
And to make matters worse, I won an award, which came with a big check, which is something you can expect if you show up five years in a row, and have great stuff, like I do. I was happy to stand up on the stage with the other winners (7 in all) and accept my kudos with grace and honor. They like me, really they do.
Even without the awards, I like this show. I'm local, which helps. No travel costs, no gas. Just show up, set up and sell. It's a pleasant venue, usually cooler weather, and a nice stroll through the trees in the Rochester Municipal Park. Booth fee is reasonable ($300), and they have great pie. But many artists say that the show has been slipping over the years, and a lot of buy/sell has crept in. There were three or four of those "alphabet" photographers. You know, assemble your name out of pictures of not-so-interesting architectural elements. More than one kids puzzle maker, too. Joy Taraweiscz is the original, she's been next to me for several years. There were some good jewelers: Trisko was there, as were Marc & Wendy Zoschke. Luciano was there, in his usual spot. And Dog Remien was there, too, texting me in full detail things I just didn't want to know. Dog's a good friend, though, so it was ok. We share.
This show has good potential. The locals do come out, they love it, they love the relaxed atmostphere, and they do buy. Occasionally. My average transaction was up this year, but number of customers lower. People with cash are still spending it. Occasionally. I think if some of the good national artists would come back to the show, they'd be pleasantly surprised. Besides, there's good pie. It's hard to build a show when the only folks that apply are local or buy/sell.
And I heard lots of whining and snivelling. Personally, I'm quite fond of snivelling, myself. I do it all the time to clear my nostrils. I do get a lot of snot up there, and snivelling helps to… Wait, what's that you say? Snuffling, not snivelling? Never mind… Did I mention that they have apples and pie for sale? This is really more of a vegetarian show, but they do have a nice pulled pork sandwich. But mostly apples. I guess that's why they call it Art & Apples.
Comment by Bonnie Blandford on September 17, 2011 at 1:32pm 
Comment by Nels Johnson on September 19, 2011 at 8:06am Jim you hit the nail right on the head. It is a local show, for you low expenses, but not so for the rest of us who travel distances. Also, being a regular you got a nice spot. zanother good perk.
But it is a huge show, way too many exhibitors for a small buying crowd. I did it once and saw many bad spots in that show.
For me, the time invested did not yield a sufficient return. Wouldn't be caught dead at it again. But that is just me. Also you have the perfect images for that crowd.
Now where did you find the cherry pies with the sniveling crusts at?
Comment by Connie Mettler on September 19, 2011 at 11:01am Imagine sniveling! Thanks for this review, once upon a time Michigan's favorite art fair.
Can you identify the other prize winners?

Comment by Jim Parker on September 19, 2011 at 11:31am These are the whiners (I mean winners), not necessarily in picture order.
Wood: Keith Fulmer --Award of Excellence
3-D Mixed Media: Dan Hay--Award of Excellence
2-D Mixed Media: Marie Helene Grabman--Award of Excellence
Drawing: Al Jensen--Award of Excellence
Wood: Keith Kinney -- Best of Show--Award of Excellence
Photography: James Parker--Award of Excellence
Mary Fortuna, Exhibition Director, PCCA

Comment by Jim Parker on September 19, 2011 at 11:36am I'd like to see this show get back to its original glory. I agree, there are too many artists for the community to support. But it does generate income for PCCA, which provides community art outreach, teaching, exhibitions and other useful art-related activities. Most of the changes are related to generating income for PCCA, not putting together a quality show.
But the thing that really drags the show down is the dwindling quality of the artists. There are many good folks in this show, but they are mixed in with some dreadful stuff. The jurying could stand some closer scrutiny. But the attendees seem to like it, and many are not well-educated when it comes to art.
It does bring up the question: if the show were higher quality, would it help to bring a more affluent crowd? Which comes first, better artists, or better customers?
Comment by Donna Beaubien on September 19, 2011 at 12:28pm I have been doing Art & Apples since God was a child. I too had patrons come, who had seen and purchased at ABE and purchase again at Art & Apples. Very nice. I was next to Parker at ABE and across from him at Art & Apples.
In the old days, Art & Apples always generated well into a 5 digit income. Patrons would be lining up in your booth before the show opened. I did better at Art & Apples in 2 days than I did in 4 at Ann Arbor. Bonnie will attest to that, as she was across from me.
So what happened? Well they went from a 2 day show, to a 3 day show, they charged a gate, and doubled the size of the show. If you were a first time exhibitor, you would probably get a less than desirable space. And the best pies, made by the OPC (Older Person Commission) moved across the street to the other show. These were the kind of pies that you would remember your Grandma making.
To answer Parker's question, the better artists come first. They used to get 1,500 to 1,700 applicants. All the biggies from all over the country were applying. The show was fantastic. Can it be again? Major changes would have to occur and I'm not sure the PCCA can afford it. It would help if the better artists applied. The word would get out, more patron would attend, and the PCCA would get more of a gate.
They do have a wonderful plan for setup. You have all day on Thursday and most of the day on Friday to set up. That is great. For take down, we sip up the booth and walk into town, buy an early dinner and when we come back, most of the artists are gone.
Will I return? You bet I will.
Give the show another chance, but apply early, as they do consider application date, when assigning spaces.
Comment by Cassandra of Pooknflip on September 19, 2011 at 2:28pm Speaking as a customer: I enjoy this show as it's local for me and I feel like there's a great mix of talented and interesting artists. I don't do ABE b/c it's just plain too insane down there for my tastes - I don't care about the "eats" or the "beats" - just want a nice art show. So Arts and Apples is the one we tend to go to.
I agree that it's a bit large. If they could cut out some of the not-so-great sellers and limit the number of repeat stuff (like the alphabet photographers and kids puzzle people, etc. as was mentioned) I think it could be a lot better.
Again, speaking as a customer - and maybe this will encourage some of those who didn't get such great sales? :) - we saw MANY artists who we truly loved, but were not prepared to buy from that day. I collected a small stack of business cards/contact info and will surely be visiting these artists' sites as the holidays get a bit closer. If there are others like me who shopped A&A - then you've still got some sales to look forward to!
(PS: Sidenote: I wish more artists had a stronger online presence. A lot of the artists I liked could easily be on Etsy, but aren't. And some artists I liked were not online at ALL! Crazy to me...I like to be able to browse at shows and come back to purchase when I'm ready.)
Comment by Ruth Jellema on September 19, 2011 at 6:33pm
Comment by Kathleen J. Clausen on September 19, 2011 at 6:48pm
Comment by Cassandra of Pooknflip on September 19, 2011 at 11:13pm Oh I know. And you're right, that's a risk to take. I do buy an occasional item like that - fall in love, OOAK, have to have it. But my pockets don't usually run that deep. :) I generally just love an artist's style. And would like any number of pieces by them. My point was more that there's a huge market online that these artists are missing out on. And that low sales don't always mean that no sales will occur b/c of the show. I plan on purchasing a few things I saw that day (including some jewelry and some photography).
We did, however, buy a few pies that day. MmmmmmMMMM!!
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