Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
Tag line input - need input
Greetings all ArtFairInsiders.com peeps! I am working on designing a new logo for my business and although that is the fun part, the not so fun part is deciding on a tag line. So, since I don't have any co-workers (although my husband does help, but it isn't enough when it comes to big decisions), I want to put this tag line out there and see what you all think. If you can think of something better - spit it out, don't keep it to yourself.
My craft business is called By the Bay Botanicals for a few reasons. I live and work near the Chesapeake Bay, hence the "by" portion of the business name. I work with different types of dried flowers such as lavender and roses and use floral (and other) scents for the products I not only design, but make by hand and package (which includes labels and so on). I make 4 different kinds of lavender herbal bath teas, incense sticks, room sprays, and for a year and a half I have a line of palm wax candles called Destination Scentsations. The Botanical part of the name is the best way I can think of to summarize the end result of all the items I make and sell. Lastly, I am "anal" when it comes to flow and love to use repeating letters in titles/names to make them memorable. In other words the business name is not changing. However, I have never really narrowed down a specific tag line - short and sweet. Today, after about an hours worth of jotting down ideas I came up with "Making Scents the Natural Way". What do you think? Too Punny? Just right? It kind of has a ring to it and pretty much summarizes the business - I make scented items that are all natural and eco-friendly. At the same time I am wondering if I am missing something. This is where your help/input would be appreciated.
I have a logo for my line of candles which is an oval with a nice, centered compass star and the business name above and below the compass star. The tag line for that is "It's a vacation in a jar" - yet the tag line is not apart of the logo. - Michelle
Thoughts?
Tags: art, business, candle, craft, help, ideas, logo, name, tagline
Replies to This Discussion
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Permalink Reply by Sheila Evans on -
How about shortening the tag you have to something like "Making Scents---Naturally"? (Punctuate or not, I just threw something in.)
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Permalink Reply by Connie Mettler on -
I love the "vacation in a jar", Michelle, and your thinking on this. So you are looking for a tagline that covers all your goods? How about:
Scents for You
Where Art meets Nature
Scents for the Sensible
Nature Knows Best
Essential Scents for a beautiful life
and, of course, Scents for Cents (I know, I know -- pretty silly)
I like Sheila's suggestion.
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Permalink Reply by S. Michelle Babcock on -
Scent by nature. As opposed to Sent by nature.
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Permalink Reply by Jacki Bilsborrow on -
Hello Michelle, your natural products sound so nice. I like what you have come up with. If you are looking to shorten your tag down, how about:
Nature's scents
Scented naturally
Natural Botanicals (although I almost think I have heard this somewhere else)
Nature's Botanicals
Scents a la Naturel
Naturally scented
I do like those two that you have come up with. Sometimes chopping it down too small isn't always the best thing to do. People like catchy tags. I think they feel like the products are more professional.
I don't know if that is of any help to you or not. Hopefully, you will get a few more comments from some others.
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Permalink Reply by Michelle Sholund on -
How's this??? By the Bay Botanicals - Your happy place awaits! ? Kinda going for the fact that when you smell any of items I make it "takes you to your happy place". In other words the reason people buy what I offer is to escape to a stress free place and have some "me" time. Not only that, scents trigger happy memories from your past and this is something I want to incorporate in the tagline too. I have debated about using the word paradise - like "welcome to paradise" or "Paradise found". But for some reason it just doesn't sound memorable. So far I am "feeling" your happy place awaits however I need to get more input from you all. I am having a hard time viewing this from a distance or from the viewpoint of a stranger never have heard of the business. - Michelle
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Permalink Reply by Lin Glore on -
Hey, Michelle! First, it was fun meeting you in person in Kutztown (where I did very well, thankfully). To add my two "scents," I've run into a number of instances of a clear 'dumbing-down' mentality. In years past I described many of my pieces as "hierloom" panels. I have changed to "heritage", "tradition," or "family history" because I would often have to define "hierloom." The point is that I'm not sure the play of scents/cents/sense, etc., will come through as intended. I vote for the happy place. We'd all like a happy place in a jar.
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