Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
How NOT to get accepted into a show
I'm on a rant this morning. If this is you, please don't be offended, be educated. If it's not you, bless you, on behalf of all show directors.
Every year, as the applications for the shows I direct come rolling in, I'm amazed that some artists just do NOT follow directions stated very explicitly on the prospectus AND on the application, itself. The majority pays attention, but the minority that doesn't makes my job far more difficult.
In the six I just opened this morning, these are just a few of the things I've encountered:
Check made out to the wrong payee: If the brochure/application specifies to whom checks should be made payable (not the name of the show), do NOT make the check payable to the name of the show. There's a reason that's in bold type on the application. Checks made payable to the wrong payee will be rejected by the bank, and by the time you are notified and send a new check, you may miss the application deadline.
No jury fee included: No application will be considered without a jury fee. I call or email artists if the fee is missing, but many shows simply toss the application without further action. Again, by the time you get your fee to us, it may be past the deadline.
No signature on the application where indicated: If the application has a space for your signature AND your printed name, print your name and SIGN the application. Without the signature, your application goes to the bottom of the stack.
No artist's name: When the application specifically states "your printed name, not your company name," print your legal name. It's tough to make your name tag if I don't have your name, and if I should have to call you, I like to know who I'm calling.
No phone number: Hello? I understand that some people don't have email addresses, so it's OK if you leave that blank, but I don't recall knowing anyone without a phone. Your personal information never leaves my office, so even if your number is private, it's necessary in case I need to reach you for any reason.
Description of images is missing: If it says, in colored, bold type, "Complete the required description of your entries on the reverse. Entries not completely filled out will not be accepted," you really need to do that, because without the description, your application won't be considered, no matter how nice your art looks in the pictures.
Images not labeled with your name: When I receive an application, I put the entire contents into a clear plastic sleeve. I also make a folder on the computer for each artist, into which I load images from the CD or the images I've scanned from the prints. However, when I open a CD with images numbered straight off the memory card with DSC0039, or I get photos that are not marked (how do I know which side is up?), it's all too easy to lose track of the artist who goes with them.
No images: OK, I forget stuff, too, but without images, there's nothing to jury. When I call you to let you know that I received no images, please don't shoot the messenger. (The woman this morning was especially crabby. Must not have had her morning coffee.)
SASE: If you would like your CD or larger prints returned to you, a #10 envelope won't do the job. That's why the application says, "Images will be returned to participants only if an appropriately sized S.A.S.E. with proper postage is included with entry." If you didn't send the right size envelope, or you didn't put enough postage on your envelope, please don't call me up to yell at me for not returning your images.
A general observation: Applications with images that represent an artist's work poorly are rarely accepted. Last year, someone sent a page printed from a printer that only had magenta and cyan ink left. We couldn't even tell what the images were. The application was rejected.
On to the next stack. Comments welcome, but please don't flame me. I'm an artist doing shows, too, and I have to follow the same rules as everyone else.
Barbara
Every year, as the applications for the shows I direct come rolling in, I'm amazed that some artists just do NOT follow directions stated very explicitly on the prospectus AND on the application, itself. The majority pays attention, but the minority that doesn't makes my job far more difficult.
In the six I just opened this morning, these are just a few of the things I've encountered:
Check made out to the wrong payee: If the brochure/application specifies to whom checks should be made payable (not the name of the show), do NOT make the check payable to the name of the show. There's a reason that's in bold type on the application. Checks made payable to the wrong payee will be rejected by the bank, and by the time you are notified and send a new check, you may miss the application deadline.
No jury fee included: No application will be considered without a jury fee. I call or email artists if the fee is missing, but many shows simply toss the application without further action. Again, by the time you get your fee to us, it may be past the deadline.
No signature on the application where indicated: If the application has a space for your signature AND your printed name, print your name and SIGN the application. Without the signature, your application goes to the bottom of the stack.
No artist's name: When the application specifically states "your printed name, not your company name," print your legal name. It's tough to make your name tag if I don't have your name, and if I should have to call you, I like to know who I'm calling.
No phone number: Hello? I understand that some people don't have email addresses, so it's OK if you leave that blank, but I don't recall knowing anyone without a phone. Your personal information never leaves my office, so even if your number is private, it's necessary in case I need to reach you for any reason.
Description of images is missing: If it says, in colored, bold type, "Complete the required description of your entries on the reverse. Entries not completely filled out will not be accepted," you really need to do that, because without the description, your application won't be considered, no matter how nice your art looks in the pictures.
Images not labeled with your name: When I receive an application, I put the entire contents into a clear plastic sleeve. I also make a folder on the computer for each artist, into which I load images from the CD or the images I've scanned from the prints. However, when I open a CD with images numbered straight off the memory card with DSC0039, or I get photos that are not marked (how do I know which side is up?), it's all too easy to lose track of the artist who goes with them.
No images: OK, I forget stuff, too, but without images, there's nothing to jury. When I call you to let you know that I received no images, please don't shoot the messenger. (The woman this morning was especially crabby. Must not have had her morning coffee.)
SASE: If you would like your CD or larger prints returned to you, a #10 envelope won't do the job. That's why the application says, "Images will be returned to participants only if an appropriately sized S.A.S.E. with proper postage is included with entry." If you didn't send the right size envelope, or you didn't put enough postage on your envelope, please don't call me up to yell at me for not returning your images.
A general observation: Applications with images that represent an artist's work poorly are rarely accepted. Last year, someone sent a page printed from a printer that only had magenta and cyan ink left. We couldn't even tell what the images were. The application was rejected.
On to the next stack. Comments welcome, but please don't flame me. I'm an artist doing shows, too, and I have to follow the same rules as everyone else.
Barbara
Tags: acceptance, application, art, descriptions, fair, fee, festival, images, jury, pictures, More…
Replies to This Discussion
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Permalink Reply by Larry Berman on -
Hi Barbara, The first thing that struck me was that if you signed up with ZAPP or JAS, the only issues you might have is no descriptions of the artwork. Everything else you've described as an issue wouldn't exist anymore.
I'm not advocating using one of the mainstream systems, but just pointing out answers to your problems. The increase in application numbers will offset your current time expenditure and labor costs. And some artists will complain and some will be happy with the ease of the process.
One thing that you can do to make life easier is not return CD's. Blank CD's only cost about 15 cents, a fraction of the envelope and postage necessary to return them. But they must be properly destroyed to protect the copyright of the artist's images.
Larry Berman
Digital Jury Services
http://BermanGraphics.com
412-401-8100
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Permalink Reply by Art on the Lawn: Barbara Berney on -
Hi Larry,
If I could do everything my way, I'd use an online application service, however, at this time, it's not possible because neither of the hosts will accept that leap in technology, YET. I haven't given up.
I'm still amazed at the number of artists who don't have computers, but that's probably because, even as an artist, I work on mine all day.
I don't return CDs unless the artist sends the post-paid envelope. Most write on the app or CD not to return for exactly the reason you suggest—it's more expensive to buy a mailer and pay the postage than to burn a new CD.
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Permalink Reply by Art on the Lawn: Barbara Berney on
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LOL, you'd think after 12 years, I'd be used to it. I've just never verbalized my frustrations before!
Purse Stuff - Paula said:Barbara,
I am not going to shoot you for this message - if -
you don't shoot me for laughing while I read your post.
This is exactly the way it is in this business. I produced Expos and I dealt with these same issues all the time. People don't read - or - the read it and think, "You Don't Mean Me". I honestly have no idea what they are thinking. Well, they are Not thinking. I give up.
This is how they make money. One would expect they would take the time to file a proper application with accompanying paperwork, wouldn't you? Amazing.
OK - my laugh and my rant is done. Thanks, I needed a trip down memory lane and a good laugh.
Purse Stuff - Paula
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Permalink Reply by Jan Raven on -
I was laughing inside a bit as I read this too. I sympathize with you; I really can't understand how hard it is to just READ and FOLLOW the instructions! Having to deal with all the ways people get such simple and clear instructions wrong would make me tear my hair out! I always quadruple check everything before I seal the envelope!
I did encounter one instance this year where the instructions were not clear, so it is not always the artist's fault. The app stated "include an appropriate SASE if you want your images returned," but I didn't want the CD returned, so I didn't include one. Apparently, the SASE was also intended for notification, so the director had to email me and complained that I hadn't included an envelope. I didn't bother pointing out that the application didn't specify that they wanted an envelope for notification as well! Plenty of other shows have been capable of making the distinction.
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Permalink Reply by Michelle Sholund on -
I saw all of these things when I was apart of a jury. Those who didn't follow the criteria we just sent the application back highlighting the area of what was missing. At the same time we did let them know if they want to re-apply, they can but have to fill out a new application, yadda yadda yadda. Artists have no idea what is really involved when it comes to jury. Most feel it is all about "letting their friends get in" and question their qualifications of the jury members. I am delighted to see this post because people do need to know why applications are not getting accepted and it could be something as silly as not signing an application as those who can follow directions have an upper hand. Remember juries do not have to state why applications are rejected! I also find this information may make people think about re-checking to see if all items are done before placed in the mail. If artists do it right the first time it can make a BIG difference in the long run.
Also, if I might add... Arguing with the promoter and staff will not win you brownie points nor get you accepted! Back when I was jurying we got people begging and pleading to give "me" one more chance. Promoters aren't out to make friends nor are they out to take jury money and not use it wisely. I have even witnessed people try to submit new images through unconventional ways and get irate saying how dare they find their images not acceptable. On the flip side I also can say it is only human to make mistakes and forgetting to include a check or not knowing who to make the check out to can happen. Again make a check list especially if it is printed on the application (some shows have this for a reason) and use binder clips to make sure all is attached to documents.
Michelle
www.bythebaybotanicals.com
www.quickcraftartisttips.blogspot.com
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Permalink Reply by Connie Mettler on -
You may have noticed that on the side of this site I have some e-books for sale, lots of nuts and bolts, full of common sense things I've learned over the years of being an artist's partner and an art fair organizer, and they include some of the above. There are so many things artists can do to help their applications. Imagine if they just filled in all the spaces on the application!
Several years ago the NAIA held a conference for artists in Atlanta. It was attended by a bunch of people who regularly jury into the top events. We held a mock jury -- these folks were fanatical about their presentations, not only was the art excellent, in addition (!!) the images were beautifully lit and exposed and the booth slides pristine. No wonder they WERE accepted into the best shows. We learned a lot from each other that day.
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Permalink Reply by Art on the Lawn: Barbara Berney on
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Friday morning, I opened an application on which:
• The check was made out to the wrong payee, even thought the app clearly states (bold and in color) to whom the check should be made payable.
• Instead of filling out the name and address, phone, etc., blanks, the artist taped on a paper copy of a business card that only had the name of his business, with the address in tiny type that required strong reading glasses to read, with the phone number scratched out; he stamped his business name and a Web site URL on the artist name line.
• He did not number his images, but WROTE a short description on the front, obscuring part of the image. App clearly states that photos must be numbered and have the artists' name on the back.
• NO PRINTED NAME, NO PHONE NUMBER.
He doesn't believe in email, but he has a one-page Web site. Out of curiosity, I went to the web site, where I did find a name and phone number. No answer when I called, no voice mail, no answering machine.
I left on vacation shortly after, so I won't be able to return his materials until I get back in a week.
BTW, his work is fabulous, his pictures would have been fine had he not written on them.
When it looks like someone has simply forgotten something, I call them. Most are very appreciative and even apologetic, and happy to send the missing pieces. They know and understand the importance of making a good impression.
Locally, I held a workshop for art guild members who want to improve their chances for getting into shows. I started with how to get good photos, but I spend a good two hours answering questions and explaining why it's so important to fill out apps carefully. The artists are always very surprised to know that all those little things are important.
Connie Mettler said:You may have noticed that on the side of this site I have some e-books for sale, lots of nuts and bolts, full of common sense things I've learned over the years of being an artist's partner and an art fair organizer, and they include some of the above. There are so many things artists can do to help their applications. Imagine if they just filled in all the spaces on the application!
Several years ago the NAIA held a conference for artists in Atlanta. It was attended by a bunch of people who regularly jury into the top events. We held a mock jury -- these folks were fanatical about their presentations, not only was the art excellent, in addition (!!) the images were beautifully lit and exposed and the booth slides pristine. No wonder they WERE accepted into the best shows. We learned a lot from each other that day.
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Permalink Reply by Chris Hoyt on -
I'm shocked! Shocked I tell you!
Don't you know you as the promoter are supposed to lean over backward for the privelidge of having the artists exhibit at your show? Next thing you know you'll want money!
And of course, with the economy being what it is, you're supposed to lower your space fees too.
Don't you realize times have changed? You as the promoter are the evil one here. You must be punished for wanting those impossible demands. Signing the app? Don't you know who I am? I'm important! I'm the star of the show! And I expect to be treated like one. I want the "Times Square" space! Don't even think of putting me at the end of a row!
Images? My reputation precedes me. And you had better make sure you bring in the "right" customers too. I don't want lookers or tire kickers here. It's your job to bring in people who want my work!
I could go on.
Barbara, I roared with laughter at your post. Having been on both sides of the exhibitor/promoter fence I completely sympathise with your plight.
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Permalink Reply by Art on the Lawn: Barbara Berney on
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Chris, what a hoot! Thanks for the laughs.
Actually, I have had artists write on their applications, instead of enclosing images, that I should go to their Web sites "if you want to see my work." I once had someone tell me I would "just have to trust them."
It takes all kinds, but I do want to say, as an artist first and show administrator second, the *demands* of most applications are fairly standard, and most don't require anything out of the ordinary. As a show director, when I receive an app that where an artist has not followed directions (not simply forgetting something), it raises a red flag regarding their ability to follow the rules once at the show, and that's a pretty quick decision. My juries do look at the apps, as well as the images and they notice when the artists don't bother to follow basic instructions.
I'm seriously considering adding a pdf to my show Web sites, with a list of dos and don'ts. I'd be happy to share with anyone interested, but first, I'd be delighted to hear your stories and suggestions for such a document. You can post or send me a private message. I'm really interested in helping artists make a good first impression so that more of us get into the shows we would like to enter!
Barbara
Chris Hoyt said:I'm shocked! Shocked I tell you!
Don't you know you as the promoter are supposed to lean over backward for the privelidge of having the artists exhibit at your show? Next thing you know you'll want money!
And of course, with the economy being what it is, you're supposed to lower your space fees too.
Don't you realize times have changed? You as the promoter are the evil one here. You must be punished for wanting those impossible demands. Signing the app? Don't you know who I am? I'm important! I'm the star of the show! And I expect to be treated like one. I want the "Times Square" space! Don't even think of putting me at the end of a row!
Images? My reputation precedes me. And you had better make sure you bring in the "right" customers too. I don't want lookers or tire kickers here. It's your job to bring in people who want my work!
I could go on.
Barbara, I roared with laughter at your post. Having been on both sides of the exhibitor/promoter fence I completely sympathise with your plight.
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Permalink Reply by Sheila Wissner on -
I sympathize with show directors who have to deal with these problems.
Now I would like to make a few suggestions as to what would help make the application process easier for artists and thereby easier for show directors:
1. Put the "make your checks payable to" information in the same place on the application as the amount the artist should submit for the booth and jury fees AND directly above the address for submitting the application. I don't know how many times I have had to hunt all over the rules to find this information. Sometimes I never have been able to find it, forcing me to guess.
2. Put the amount of the fees on both the application and the rules forms. Once again, forcing the artist to hunt all over a 2-page set of rules for basic information adds to the likelihood the artist will forget to submit something. It's irritating and makes us grouchy because we suspect you don't know what you are doing and we are not going to have a good show as a result.
3. Proofread your application and rules. RE #3 if you use poor grammar and spelling it makes us wonder about your ability to put on a successful show. If it's too much of a mess, I am not going to apply.
4. Show some respect for us when you reject our applications. Rejections are bad enough but when you throw my slides into an unprotected letter-sized envelope after I have given you a plastic sleeve and padded envelope with proper postage to return them in it makes me wonder if you even juried my submission. I will never apply to your show again if you treat me with disrespect.
5. Put a check list at the bottom of the application so that artists can quickly check to make sure they have included everything. Some shows do this and it is very helpful in submitting a complete application.
It also irritates me when one show wants slides, another wants to use ZAPP, another wants to use some other online service, another one wants 8x10 photos, another one wants 5x7 photos, another wants 4x6 photos. These multiple formats just add to our costs, and a lot of us aren't making much money as it is, especially in the last few years. Give us a break, will ya?
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Permalink Reply by Larry Berman on
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My favorite is the application that has the mailing address on the part we cut off to mail back and then having to open the sealed envelope to address it.
Larry Berman
Digital Jury Services
http://BermanGraphics.com
412-401-8100
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Permalink Reply by Art on the Lawn: Barbara Berney on
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Sheila, your points are well taken.
In fact, I have been told by our sponsors that our applications have "too much" information. I tell them it's necessary.. Because I am also an artist who does shows, I know how difficult and expensive it is to have every format under the sun for images, so I simply ask for professional quality images, either photos or on CD, and I specify the accepted electronic formats.
I have set the "make payable to" line in color in big bold type, along with the "please do NOT send booth fees with application. It's right at the top, very visible. When I design my applications, I am looking at them from both the artists' and directors' perspectives. What works for the artist that also works for the director? I only wish more directors were artists. It's kind of like a CEO who has never worked on the line handing down arbitrary, boneheaded productivity targets with absolutely no clue as to how they wlll affect employees.
I'm always open to suggestions, but it has been my own experience that some directors are so insecure that they are not.
Barbara
Sheila Wissner said:I sympathize with show directors who have to deal with these problems.
Now I would like to make a few suggestions as to what would help make the application process easier for artists and thereby easier for show directors:
1. Put the "make your checks payable to" information in the same place on the application as the amount the artist should submit for the booth and jury fees AND directly above the address for submitting the application. I don't know how many times I have had to hunt all over the rules to find this information. Sometimes I never have been able to find it, forcing me to guess.
2. Put the amount of the fees on both the application and the rules forms. Once again, forcing the artist to hunt all over a 2-page set of rules for basic information adds to the likelihood the artist will forget to submit something. It's irritating and makes us grouchy because we suspect you don't know what you are doing and we are not going to have a good show as a result.
3. Proofread your application and rules. RE #3 if you use poor grammar and spelling it makes us wonder about your ability to put on a successful show. If it's too much of a mess, I am not going to apply.
4. Show some respect for us when you reject our applications. Rejections are bad enough but when you throw my slides into an unprotected letter-sized envelope after I have given you a plastic sleeve and padded envelope with proper postage to return them in it makes me wonder if you even juried my submission. I will never apply to your show again if you treat me with disrespect.
5. Put a check list at the bottom of the application so that artists can quickly check to make sure they have included everything. Some shows do this and it is very helpful in submitting a complete application.
It also irritates me when one show wants slides, another wants to use ZAPP, another wants to use some other online service, another one wants 8x10 photos, another one wants 5x7 photos, another wants 4x6 photos. These multiple formats just add to our costs, and a lot of us aren't making much money as it is, especially in the last few years. Give us a break, will ya?
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