Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
Welcome to the Art Fair Radio Podcasts!
Art fairs are our business. If they are your business, too, tune in for all the news and insider tips about the nation's top juried art fairs and craft shows. The "Art Fair Success Show" is a free internet radio podcast hosted by Connie Mettler, publisher of ArtFairCalendar.com, ArtFairInsiders.com, ArtShowReviews.com and CallsforArtists.com.
Click on the player below anytime to hear the latest strategies for success at the nation's art fairs, interviews with artists, art fair directors, real life stories, and more!
MORE ART FAIR RADIO SHOWS COMING SOON
You can also download the MP3 recording of any podcast to listen to later. To save an MP3 copy of any show, visit this page and find the MP3 link on the subsequent individual episode pages. To save a copy to your hard drive, right-click on the "Download" button link you see under each show listing. It is also downloadable at the iTunes store at this link. It is free.
Check back regularly as we build this archive of helpful interviews.
And please let us know if you have suggestions for topics, guests, or sponsors for future episodes!
Thanks for listening.
P.S. If you have any comments or suggestions for upcoming shows please leave them in the "comments" section below.
Art Fair Success Radio Podcast Show Archives
Email Marketing Works! Top Tips for Success
Step 2: Email marketing
Our guests Mckenna Hallett (able to live in Hawaii and earn a living selling her jewelry around the world) and Scott Fox (an online marketing expert and host of ClickMillionaires.com an entrepreneur coaching community) are passionate about using email marketing as the prime tool for staying in touch with your audience of potential buyers.
Learn why Scott calls your email list "the artist's retirement plan" plus:
From Florida to Michigan - How Top Show Directors Market Their Shows
How does an art festival market their event to the public without big name entertainers, wine tasting areas, children's stages, interactive activities for fairgoers? Sharon McAllister, Executive Director of ArtFest Fort Myers (FL) joins Sara Shambarger, Director of Art Fairs, at the Krasl Art Center, including Krasl Art Fair on the Bluff in St. Joseph, MI, to share experiences.
We talk about:
If you are organizing an art fair or even thinking about it, listen to this one for its great tips from experienced organizers who love the arts, the artists and work year round to bring culture to their communities.
My First Art Fair: A Zero or a Hero?
Birthday Prizes Drawn by Cherry Creek's Terry Adams
The Executive Director of the Cherry Creek Art Festival in Denver joins Connie to talk about running one of the nation's top art fairs and even more importantly to pull the numbers to pass out the prizes.
Top Ten Most Helpful Links on ArtFairInsiders.com
Internet marketing guru and author, Scott Fox, joins Connie to celebrate the 5th anniversary of the groundbreaking social media site for art fair artists. Covering topics such as:
What Really Happened in Houston at Bayou City
With four out of five shows being adversely affected by rainy weather and the subsequent dearth of funds, the Board at the Bayou City Art Festival had to retrench in order to keep the festival viable. Festival Director, Susan Fowler and Operations Director, Kelly Kindred share
Taxes! Artists and Bookkeeping
That's All Folks! 2013 Art Fair Wrap Up
We find out their best and worst shows, their favorite shows, their best stories and biggest disappointments, plus - their plans for making 2014 a banner year and a special tip from each for newcomers to the business.
No More Starving Artists! Money 101
Our guest is Sheryl Kosovski, a certified Financial Recovery Coach who specializes in business development for creative people, helping artists and designers grow their businesses, make more money and learn how to hold onto that income.
We discuss how being aware of the financial details of your situation can empower you to make money as an artist and help you hold onto that money.
Credit Card Processing for Mobile Merchants - Part II
Maybe, maybe not. Somewhere, someone needs to pay. Credit card processing policies and options are changing rapidly.
Listen in as Steven Ballan, Vice President of 1st National Payment Solutions, explains the latest technology changes, alternative processing systems and the risk/reward of opting for free processing.
Discover the devices, software and merchant services that best meet your particular needs, whether you process only a few credit sales a month or need service for a greater volume of sales.
WINNERS! America's Best Art Fairs Survey - 2013
We asked our mailing list of nearly 50,000 art fair patrons what was the best art fair in the country and had an amazing response from across the nation. Nearly 96% completed the lengthy 22 question survey and the answers were both expected and intriguing.
We'll share the survey answers on:
The Best Art Fairs Awards is the first national online survey of the nation’s juried fairs, designed to reward those festivals that create opportunities connecting artists and communities to celebrate the arts.
Art Fair Alternatives - Part II: Art Studio Tours
Potters Jan Richardson and Robert Briscoe have been in the art fair business since the 1970's creating pottery and selling it at art fairs. Early in their careers they also developed artist studio tours as a way to bring people into their studios and connect on a more personal level with their collectors.
You can do it too. Listen to these two pros discuss how they have developed economic opportunities for themselves and their friends.
5 Things You Need to Know to License Your Art
1. What it means to license your art (how it works, contractual permission, etc - a broad overview)
2. How to create art that works for licensing
3. How long it takes to make money
4. Basic expectations manufacturers have of artists who license their art (digital files, website, etc)
5. Some day-to-day realities of life in the art licensing industry (lots of competition, art changes, deadlines, quick turnaround requests, often no response to submissions...)
Our guest is artist Tara Reed who founded her art licensing business in 2004. She creates art that helps sell products, teaches artists about the business side of licensing and blogs about licensing at www.ArtLicensingBlog.com. She serves on the Advisor Board of SURTEX, a premier trade show for the art licensing industry.
How We Bring Buyers to our Art Fair
The guests are from two of the top rated shows in the country. The La Quinta Arts Festival is a 4 day festival held in an affluent area in California. Art on the Square is in Belleville, Illinois, a small town near St. Louis with nearly the opposite demographics, yet both shows excel at bringing collectors to their events and the sales figures are "above average" and ranked #1 and #2 for best sales at any art fairs in the country.
Learn what they do to bring collectors to their events and keep the excitement going all year long.
Guests are Christi Salamone, Executive Director, La Quinta Arts Festival, La Quinta, CA; Kathleen Hughes, Events Manager, La Quinta Arts Festival and Patty Gregory, Director, Art on the Square, Belleville, IL.
Art Fair Alternatives: Part I - Two Painters
Meet two painters who can say both yes and no to the questions above. Yes, the art fairs work but they wanted to try some new ideas for marketing their work. Where did they turn? Social media!
Imagine -- no rejection letters, no booth fees, no storms, just creating art -- and oh, Marketing! Remember, being an artist is 50% creating and 50% marketing.
Would they do it again? Listen and find some lessons for your art marketing.
Birthday Party Prize Drawing w/Celebrity Guests
As the pledge drive comes to a close Connie is joined by celebrity guests Carolyn Bird and Alice Moulton from the Winter Park Sidewalk Art Festival. This year's pledge drive has over 80 prizes donated by friends of the art fair business. The show:
Internet marketing expert Scott Fox joins Connie Mettler, host of AFI.
In recent years artists have learned that if they want to earn a living in the competitive arena of fine art fairs they must participate in the digital upload systems, www.ZAPPlication.org, www.JuriedArtServices.com and www.EntryThingy.com.
But how did this get started and what is the relationship of the individual artist or individual art fair with these systems?
Here are our experts:
These guests have a long history with the organization and can provide both historical data as well as current operating information.
We'll discuss the myths and truths about:
ZAPP is going to be around for a long time and understanding its processes and using it to its fullest is advantageous to everyone in the art fair business. Access information about ZAPP myths here: http://bit.ly/zappmyths
Making the sale and making it easy for you and your buyer
Steven Ballan, vice-president of 1st National Payment Solutions, one of the pioneers in providing merchant accounts to non-bricks and mortar merchants, lays out the current "best practices" and answers questions about making smart choices in your credit card processing options. 1st National stepped out years ago to provide services to artists and they have a long history serving the art fair business.
Let's Start an Art Fair!
We speak with 4 show directors developing events for their communities:
This show is full of information for everyone thinking of starting a show with ideas for new show directors, it will also fill in the nuts and bolts of show development for artists as well who wonder where their application and booth fees go.
Established event promoters will enjoy the creative ideas that these people pull together to make their events a success for everyone involved.
High Winds, Flying Tents, Liability and Artists
Valerie Bjarnson, Director of Online Programs for Veracity Insurance Solutions whose innovative insurance programs have made reasonably priced insurance available to artists, joins Connie Mettler to discuss why an artist needs liability insurance.
whether you only do a few shows a year or are a full time art fair traveler participating in more shows than you can remember.
Get definitive answers for all your insurance questions and learn more: www.ACTinspro.com.
Is Wholesale Marketing an Answer for You?
Glass blower Paul Willsea has worked as a glass artist for over 20 years, participating in wholesale as well as retail shows. He has been on the Board of advisors for the Buyers Market of American Craft and is well acquainted with the business aspects of wholesale shows.
John Terry, owner of the Avalon Gallery in Del Ray Beach, FL, ventured into the gallery business in 1993. He not only attends the wholesale markets looking for new artists to showcase you'll also find him at street art fairs searching for the perfect work for his enterprises.
Stacey Miller, a jeweler for 27 years who is brand new to wholesaling shares her experiences as a first time exhibitor as she prepares for her the BMAC in February.
Join us as we learn about
John, Paul and Stacey share their best tips for success in wholesaling one of a kind fine art and craft.
Artists, Are You Homeless?
Is it time for you to find your home?
Be inspired by Jennifer Rapp Peterson, whose company IndieMade LLC specializes in creative websites for artists and entrepreneurs.
Jennifer has spent 20 years as a serial creative entrepreneur as a cartoonist, book illustrator, software consultant and inventor. Her unsuccessful search to find a friendly, easy and affordable way to build a branded website for her own endeavors that would include a store, content marketing and built-in marketing tools was the seedling that grew into IndieMade LLC.
We talk about why an artist needs a comprehensive site, how to build it, how to market it, SEO and all the issues creatives regularly wrestle with.
Find out how you can use simple inexpensive online tools to market your art. You know it is time! Plus, subscribe to their e-newsletter and receive a free ebook, "Building an Artist Website: a Place Called Home."
Call in Show - Best Art Fairs in 2012
What were the best art fairs in 2012? Veteran artists Allan Teger and Daryl Thetford vote for Coconut Grove, Cherry Creek and Bayou City. No surprises there! Others call in and share tales of selling $2.50 greeting cards as well as paintings for over $100,000.
Their dialogue is stimulating as they give and take ideas for living the artistic life. You'll come away from this podcast with new ways of thinking about your art fair business.
Jurors, Jurying and What Happened to my Jury Fee
In a business full of taking chances the first big challenge an artist has is to make that competitive jury cut at the shows. Mo Riley, executive director of the Ann Arbor Art Street Art Fair, Lyn Sedlak-Ford, jury chair for Art in the Pearl, an artist run art fair in Portland, OR, and Jerry Allen Gilmore, artist, curator and juror for many of the top art fairs discuss:
In listening I was particularly taken with the seriousness of purpose with which these people treated the jurying. When they talk about pre-jurying and the number of times a juror looks at the images the level of professionalism is readily apparent.
Listen to this podcast and be prepared to look at the jury process in a new way.
Storms and Their Impact on the Art Fair Business
Storms are no strangers to the nation's art fairs. Show organizers and artists plan for inclement weather as a matter of course. The National Guard cancelled the Westfield, NJ, show because of weather-related concerns. This event is part of a series of shows run by Rose Squared Productions and its loss impacts not only the show organizers, but also the artists counting on the show and the surrounding community. The Omaha Summer Arts Festival boasts an award-winning emergency program to insure the security of all participants.
Listen to learn:
Howard and Janet Rose have producing fine art and craft shows in upscale New Jersey communities for over 30 years. Ashley McNabney is the Festival Coordinator of the Summer Arts Festival.
Using Kickstarter.com to Raise Funds & Grow a Business
Casey's project raised funds to enable her to participate in the Cherry Creek Art Festival in July 2012 and Evan is currently fundraising to finance a trip to Australia.
Kickstarter is a funding platform for creative projects. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.
We talk about:
See Casey's completed project here: http://www.kickstarter.com/projects/37372733/casey-sheppard-jewelry-collection-for-cherry-creek?ref=live
View Evan's ongoing project here: http://www.kickstarter.com/projects/1986082413/kite-aerial-photography-in-australia?ref=live
2 Artists Share Their 40 Year History at the Art Fairs
Who gets into almost all of the top shows and can win Best of Show? Meet Jody dePew McLeane (pastel drawings) and Ted Gall (sculptor), involved in the art fair business for over 40 years and consistently exhibiting at the "dream shows."
The essence of this show is:
Jody is a member of the Pastel Society of America in New York and was elected as a master panelist by the Society. Her works have been featured in four books including "The Best of Pastel II" and her work is in many public collections.
Ted has served consultant to the Art Institute of Chicago and the Illinois Arts Council. He has taught art classes in Illinois and in California. His corporate collections include The Barber Vintage Motorsports Museum, Walt Disney, Bell & Howell, Standard Oil and others.
Barney Davey brings his expertise as an art marketing consultant to help artists bridge the gap between making art and making a living. As a sales and marketing executive for Decor magazine and Decor Expo tradeshows in New York City, Barney has consulted with hundreds of the industry’s leading art publishers and self-published artists regarding their art marketing and advertising strategies.
We'll be talking about:
Join us to learn smart moves for marketing and positioning your art for solid sales.
Author and small business marketing expert Scott Fox shares specific strategies useful to artists in building their websites and selling online. This episode covers everything from choosing a domain name to capturing the sale online, including:
You'll also learn about his own online community whose focus is on helping individuals build their Internet businesses.
Between them art show patrons Geri Wegner, Ed and Judie Seidman attend over 100 art fairs a year and bring their friends. Listen and find out
Ed and Judie Seidman not only attend art fairs close to home (Chicagoland) but also art fairs and galleries are important in their travels. Geri Wegner travels between two homes, both in the heart of the nation's best art fairs, Chicago and Florida, where she plans her weekends around visiting the shows, meeting her friends and adding to her collections.
Tired of encountering buy/sell at the art fairs? What can an art fair organizer do about it? What can an artist do about it?
Our guests are:
Expect strategic information and steps you can take to keep buy/sell out of the fairs, including many resources and website links where you can find out more details on ways to keep the art fair business thriving, including:
NAIA, Manta.com, www.alibaba.com, what you can learn at your state government website about registering corporations (e.g. http://www.dleg.state.mi.us/bcs_corp/sr_corp.asp), what an art fair booth can tell you about the exhibitor, tips on improving the art fair application to keep out imposters and plenty more!
Rick Bryant, Executive Director of the Central Pennsylvania Festival of the Arts in State College, PA, joins Connie Mettler of ArtFairInsiders.com to share art fair stories and draw the names of the winners of the prizes for the Birthday Party Pledge Drive.
Want to hear a little art fair gossip from one of the guys who has "been there and done that" for some time now? Then you might enjoy this lighthearted episode.
Happy 3rd Birthday Art Fair Insiders! A Celebration Show
Today's show is hosted by Connie Mettler and Internet marketing author Scott Fox.
Welcome to our 3rd Annual celebration show where Connie and Scott decipher how to make a living at the nation's fine art fairs and discussing these important life questions:
Here's the best part. This will be live and we want you to call us, tell us your art fair stories and ask your questions and give a shout out to your favorite parts of our business.
Wendy Rosen, Art Marketing Maven & Congressional Candidate
A wide ranging conversation with Wendy Rosen, best known to this community as the founder of the Buyer's Market of American Craft. Wendy has been a fixture in this business for over 30 years most specifically focusing on the marketing aspect. The Buyer's Market, her magazines (Niche and American Style), her educational arm, the Arts Business Alliance, all are part of her big soapbox for the creative community.
Connie Mettler talks with Amy Amdur, AmdurProductions.com, and Howard Alan, ArtFestival.com, two of the most influential people in the art fair business. Amdur produces 17 Chicago area shows and Alan has two divisions of events, fine art fairs and craft shows, producing over 80 shows a year around the country.
Just about every artist has participated in one or more of their events and has met them face to face but you've never heard them talking to each other as they discuss their art fair businesses, including
Artists Running Art Shows
When artists start complaining about how they are treated by the art fairs they often segue into the idea of developing and presenting their own shows. In this episode Bonnie Blandford, a jeweler from Grand Rapids, and Carla Fox, a jeweler from Bend, OR, share how their stories about the Garage Sale Art Fair (Kalamazoo, indoors at the fairgrounds in the winter) and Art in the High Desert (Bend, outdoors in August). Listen as they explain:
Artists who Beat the Odds, Consistent Participation at the Best Art Fairs
Mixed Media artist Kathrine Allen-Coleman (15 years in the business), Glassblower Andrew Shea (30+ years in the business) and Photographer Bruce Reinfeld (7 years in the business) share their strategies on how they consistently jury into the top shows. Learn how they
Meet the directors from two of the nation's best non-profit art fairs as they talk about their events, including:
Connie Mettler talks with Chris Lake, Managing Director of ArtsyHome.com, an online venue connecting artists with buyers of their work. Learn how you can tap into this marketplace, no cost to register.
ArtsyHome.com as the online partner of Distinctive Livingmagazines, will expose your work to over 2,000,000 upscale homeowners both online and in print. No other online gallery offers this service.
Newbies to the art fair business Barbara Poole, Caroline Kwas and Michelle Wermuth talk about:
Connie Mettler speaks with fiber artist Barbara Poole, painter Caroline Kwas and photographer Michelle Wermuth about their art fair experiences. All three artists are new to the business having started in the last two years and have lots to say that even seasoned artists will find interesting. We talk about:
Host Connie Mettler interviews Scott Fox, online marketing coach, author and host of ClickMillionaires.com, an online community that explores turning your interests into a lifestyle business.
Learn Internet marketing tips to help you with:
Scott Fox and Connie Mettler celebrate the birthday of ArtFairInsiders.com, take calls and discuss insider tips for succeeding in the art fair business.
Listen to this free art fair podcast for:
Hear insider art business tips from these popular (and often controversial) veteran artists Nels Johnson and John Stillmunks, including art show sales strategies, what inspires their work, and why they are active members of the artist community at ArtFairInsiders.com.
The ArtFairInsiders.com and ArtFairCalendar.com art fair web sites are dedicated to helping you increase attendance at your local art events, make more money as an art show artist, and supporting the fine artists who are the lifeblood of the art fair industry.
This show covers the history, strategy, and mission behind the founding of ArtFairCalendar.com and ArtFairInsiders.com, plus plenty of birthday celebration pledge drive calls, shout-outs and prize giveaways.
Thanks for listening and please support our sponsors!